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Web design accepted by the user of the website and not the website owners.
There is a number of factors that affect the usability of a website, it is not just its appearance, but also know how easy to use it. Before designing a website, Google Analytics metrics and algorithms should be followed to make a good website design.
Some major principle that will make your website productively pleasing, easy to use, utilizing and effective are:
Purpose
Web visitors looking for some information, entertainment, any interaction, or something related to your business? Each and every page of your website should have a clear purpose, to understand the user’s needs in the most effective way.
Typefaces
Sans Serif fonts such as Arial and Verdana are an easier way to read online. The font size should be 16px readable purpose and stick a maximum of 3 typefaces in a maximum of 3-point sizes.
Colors
Complementary colors create balance and harmony. The text must be contrasted color and background will be reading easier on the eye. Vibrant colors used for buttons and call to actions.
Communication
People who are accessing the website tend to want information quickly, there should be clear communication and information easy to read. Tactics to include your web design, using headlines, and sub-headlines along with bullet points.
Images
Image is the most relevant part of web design. A picture can speak a thousand words rather than content. Right images give you perfect information for your website can help with brand positioning and communicate with your target audience. Select high-quality professional photos to lift the look of your website. Along with that using videos, infographics, and graphics which speaks a lot than a written piece of text.
Navigation
Menu navigation exists to help to find content, and it should be simple and intuitive.
Looking at a website, the expectation is to navigate with easier and have a good experience. So, design a perfect navigation system to be one of the most important aspects of designing a website. The fundamentals of navigation, the latest styles and it’s very important for web conventions.
Grid-based layouts
While placing content on a random base on your web page can end up with an unpredictable appearance. When we use grid-based layouts arrange content into proper sections, columns, and boxes which makes the lineup and perfectly balanced, that ensure a better-looking website design.
Load-time
The website should load faster in desktop, and mobile to make page loading time faster and more effective with the optimizing image size and scale.
Mobile friendly
Nowadays it is common to access websites from multiple devices with different screen sizes, the main aspect is website should be mobile-friendly. Suppose the website is not mobile-friendly, you can either rebuild it and optimized for mobile standard users.